Group members:
Tiffany (Creative Director)
Cynthia (Art Director)
Hansen (Designer)
Peter (Designer)
Arthur (Designer)
In this group project, we are designing a poster to promote Cherry Blossom Festival. I am the creative director in the design team. My job is to make sure the art work meets all the criteria and requirement. In the group discussion, we have chosen two best ideas from my thumbnail sketch and Hansen's thumbnail sketch for our final workup. My thumbnail idea is conveying the messages of the Cherry Blossom Festival. The flower (Sakura) in the center of the drum's surface is the symbol of cherry blossom; the drums represents the tradition of Taiko drumming; the sun light in the background symbolizes the sun goddess Ameterasu in the Japanese myths. Hansen's idea of placing two drums at the bottom left corner and bottom right corner can improve the composition of my thumbnail sketch, so I combined our ideas together. My hand-drawing skill is better than other group mates. So, I take the responsibility to draw the final workup of the poster and the promotional items of festival. The idea of our first promotional item is from my research of this festival, I saw the drummers are wearing a headband, so I decide to think of some special promotional items instead of hat or t-shirt which are too common. The second promotional item is a Japanese Geisha fan, getting this idea from the fan dancing which is also a Japanese tradition. And, the third promotional item is a flag made of a drumstick. I think this will be a good idea for souvenir because the audience don't have a chance of playing the drum, but at least they can hold a drum stick to feel the rhythm and spirit of Taiko drumming. The fourth promotional item is a keychain with the symbol of cherry blossom and Taiko drumming. While working the poster on Illustrator, I helped the designers to fill the colors in different variation.
